Terms of service
TERMS OF SERVICE
Last updated: 01/01/2026
OVERVIEW
This website is operated by genprinta LLC, doing business as BackAlly
("BackAlly," "we," "us," or "our"). Throughout the site, the terms "we," "us,"
and "our" refer to BackAlly. By visiting our site and/or purchasing something
from us, you engage in our "Service" and agree to be bound by the following
terms and conditions ("Terms of Service," "Terms"), including those additional
terms and policies referenced herein and/or available by hyperlink.
These Terms apply to all users of the site, including browsers, customers, and
contributors of content. Please read these Terms carefully before accessing or
using our website. If you do not agree to all the terms of this agreement, then
you may not access the website or use any Service.
1. ELIGIBILITY
By agreeing to these Terms, you represent that you are at least the age of
majority in your state or province of residence, and that you have given us
your consent to allow any of your minor dependents to use this site. You may
not use our products for any illegal or unauthorized purpose.
2. THE PRODUCTS AND HEALTH DISCLAIMER
Our products are general wellness and support products intended to provide
external back and posture support. They are not intended to diagnose, treat,
cure, or prevent any disease or medical condition.
The information provided on our website — including product descriptions,
guides, and any digital materials — is for general informational purposes only
and is not medical advice. It is not a substitute for professional medical
advice, diagnosis, or treatment.
Always consult a qualified physician or healthcare provider before using a back
support product, especially if you are pregnant, recovering from surgery or
injury, or have a pre-existing medical condition. Discontinue use and seek
medical attention if you experience pain, discomfort, numbness, or any adverse
reaction. You use our products at your own discretion and risk.
3. ONLINE STORE TERMS
You agree not to reproduce, duplicate, copy, sell, resell, or exploit any
portion of the Service without express written permission from us. You agree
not to transmit any worms, viruses, or any code of a destructive nature, and
not to use the Service for any unlawful purpose or to violate any laws in your
jurisdiction. A breach of any of the Terms will result in immediate termination
of your right to use the Service.
4. PRODUCTS, PRICING, AND AVAILABILITY
All products and prices are listed in U.S. Dollars (USD) and are subject to
change without notice. We reserve the right to modify or discontinue any
product at any time, and to limit the quantities of any products we offer.
We have made every effort to display our products and their colors as
accurately as possible. We cannot guarantee that your device's display of any
color will be accurate. Product images are for illustration; actual products
may vary slightly.
5. ACCURACY OF INFORMATION AND ORDERS
We reserve the right to refuse or cancel any order you place with us. We may, in
our sole discretion, limit or cancel quantities purchased per person, per
household, or per order. In the event we change or cancel an order, we will
attempt to notify you using the email and/or billing address provided at the
time the order was made.
You agree to provide current, complete, and accurate purchase and account
information for all purchases. You agree to promptly update your account and
other information, including your email address and payment details, so we can
complete your transactions and contact you as needed.
6. PAYMENT
We accept payment through the methods displayed at checkout. By submitting an
order, you authorize us (and our payment processor) to charge your selected
payment method for the total order amount, including applicable taxes and
shipping. All payment information is processed securely by our third-party
payment providers; we do not store full payment card details.
7. SHIPPING AND DELIVERY
Shipping terms, timelines, and costs are described in our Shipping Policy. Title
and risk of loss for products pass to you upon our delivery to the carrier.
Delivery dates are estimates and not guaranteed.
8. RETURNS AND REFUNDS
Returns, refunds, exchanges, and our money-back guarantee are governed by our
Return & Refund Policy, which is incorporated into these Terms by reference.
9. WARRANTY
Our products include the manufacturer's warranty as described on the product
page. Optional protection plans, if purchased, are subject to the terms
presented at the time of purchase. Except as expressly stated, products are
provided without any additional warranty from us.
10. DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent, or warrant that your use of our Service will be
uninterrupted, timely, secure, or error-free. The Service and all products
delivered to you are provided "as is" and "as available" for your use, without
any representation, warranties, or conditions of any kind, either express or
implied, except as expressly provided in these Terms and as required by
applicable law.
To the maximum extent permitted by law, in no case shall BackAlly, genprinta
LLC, or our directors, officers, employees, affiliates, agents, or suppliers be
liable for any injury, loss, claim, or any direct, indirect, incidental,
punitive, special, or consequential damages of any kind arising from your use
of any product or the Service. Where liability cannot be excluded, our total
liability shall not exceed the amount you paid for the product giving rise to
the claim.
11. INTELLECTUAL PROPERTY
All content on this site — including text, graphics, logos, images, product
designs, and the "BackAlly" name and branding — is the property of genprinta
LLC or its content suppliers and is protected by applicable intellectual
property laws. You may not use, reproduce, or distribute any content without our
prior written permission.
12. USER CONTENT AND REVIEWS
If you submit reviews, comments, photos, or other content, you grant us a
non-exclusive, royalty-free, perpetual, and worldwide license to use,
reproduce, and display that content in connection with our business. You are
solely responsible for content you submit and represent that it does not
violate any third-party rights or any law, and is not false or misleading.
13. THIRD-PARTY LINKS
Certain content and products available via our Service may include materials
from third parties. Third-party links on this site may direct you to websites
that are not affiliated with us. We are not responsible for examining or
evaluating the content or accuracy of third-party materials or websites.
14. INDEMNIFICATION
You agree to indemnify, defend, and hold harmless BackAlly, genprinta LLC, and
our affiliates and their respective officers, directors, and employees from any
claim or demand, including reasonable attorneys' fees, made by any third party
due to or arising out of your breach of these Terms or your violation of any law
or the rights of a third party.
15. GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you
Services shall be governed by and construed in accordance with the laws of the
State of Wyoming, United States, without regard to its conflict-of-law
provisions.
16. CHANGES TO TERMS
We reserve the right to update, change, or replace any part of these Terms of
Service by posting updates to our website. It is your responsibility to check
this page periodically for changes. Your continued use of the website following
the posting of any changes constitutes acceptance of those changes.
17. SEVERABILITY
If any provision of these Terms is determined to be unlawful, void, or
unenforceable, that provision shall nonetheless be enforceable to the fullest
extent permitted by applicable law, and the unenforceable portion shall be
deemed severed; such determination shall not affect the validity of the
remaining provisions.
18. CONTACT INFORMATION
Questions about these Terms of Service should be sent to us at:
BackAlly (genprinta LLC)
30 N Gould St, Ste N
Sheridan, WY 82801
United States
Email: thebackally.support@gmail.com
Website: thebackally.com